Work | Ciara Pimentel

Work: Ciara Pimentel Portfolio

Portfolio

OE Federal Credit Union

Brand campaigns, web & copywriting, promotional design

I've spent years creating marketing and design work for OE Federal Credit Union, the nation's largest labor-based credit union: a full website redesign, copywriting and layout for the 50th Anniversary brand campaign, print advertising, branded apparel, and video content marketing. It's the kind of long-term partnership I love, watching a brand grow and finding new ways to tell its story.

Latest Project

OE Federal Website Redesign

I'm especially proud of this one: a full redesign of the OE Federal Credit Union website, a true labor of love built with my team. We focused on a cleaner, user-friendly, bilingual experience with simplified navigation and stronger brand storytelling, true to OE Federal's roots as a labor-based credit union.

OE Federal Credit Union redesigned website homepage, For the Crews Who Make It Happen, with online banking login panel
Homepage: "For the Crews Who Make It Happen"
OE Federal Credit Union redesigned website auto loan page, Drive Easy with Affordable Loans
Auto Loan Page: "Drive Easy with Affordable Loans"

Visit the live site →

50th Anniversary Brand Campaign: Book Design, in Sequence
01. Cover
OE Federal Credit Union 50th Anniversary book cover, 50 Years Strong
"50 Years Strong": Cover Design for the 50th Anniversary Book
02. Editorial
OE Federal 50th Anniversary book spread: It All Started With You and an Idea 50 Years Ago, with letter from President/CEO
"It All Started With You and an Idea 50 Years Ago": President/CEO Letter
03. Brand Story
OE Federal 50th Anniversary book Our Story spread detailing credit union history from 1963 to present
"Our Story": Brand History Spread, 1963 to Present
04. Timeline
OE Federal Our Moment in Time timeline infographic spanning 1964 to 2014
"Our Moment in Time": Timeline Infographic, 1964 to 2014
05. Closing
OE Federal 50th Anniversary book closing Thank You spread with We Are OE Federal typography design
"Thank You": Closing Spread & "We Are OE Federal" Typography
OE Federal print advertising pieces: Union is a Way of Life membership ad, It Shouldn't Feel Like Work auto loan ad, and Visa STEEL credit card brochure front and inside spreads
Print Advertising & Direct Marketing: Membership Ads, Auto Loan Ad & Visa STEEL Brochure
OE Federal blood drive t-shirt design, Save a Life One Drop at a Time
Branded Apparel: "Save a Life, One Drop at a Time" Blood Drive Shirt
OE Federal Union Strong bandana promotional merchandise, gear pattern design and printed product
Promotional Merchandise: "Union Strong" Campaign
OE Federal branded sticker design, Life's Better in Muddy Boots boot print, and OE Federal Credit Union hard hat logo sticker
Branded Sticker Design: "Life's Better in Muddy Boots" Boot Print & OE Federal Hard Hat Logo Sticker
Video Marketing: "Mariah's Wishes" Community Outreach Campaign, Produced with the OE Federal Marketing Team
Mariah's Wishes is a community outreach initiative honoring Mariah Roat, a young Sonoma County woman who passed away from cancer in 2014. OE Federal partnered with founder Chris Boblitt, creating teddy bears dressed in orange safety vests printed with "Mariah's Wishes" for members to purchase and donate. The bears have since gone to hospitalized children, fire evacuees, women's shelters, and students with special needs throughout the North Bay and beyond. This video was created in collaboration with the OE Federal marketing team.

Also available on Vimeo: vimeo.com/269281469
Portfolio

Brands of Britain

E-commerce, print & trade show marketing

I've created marketing and design work for Brands of Britain, an importer and marketer of specialty U.K. food and beverage brands, including Fever-Tree, Taylors of Harrogate, Yorkshire Tea, Dean's of Scotland, and Eat Natural. Building visual campaigns for brands with this much personality has been such a joy.

Brands of Britain e-commerce shopping cart website, home page and Fever-Tree product page
E-Commerce Website Design: Home Page & Fever-Tree Product Page
Brands of Britain print marketing collateral: Fever-Tree, Yorkshire Gold, Taylors of Harrogate, and Dean's of Scotland pieces
Print Marketing Collateral: Fever-Tree, Yorkshire Gold, Taylors & Dean's Sell Sheets
Fever-Tree All Natural Premium Mixers print advertisement
Print Advertising: Fever-Tree "All Natural Premium Mixers"
Taylors of Harrogate tea bag and loose leaf tea caddy product catalog sheet
Print Marketing Collateral: Taylors of Harrogate Catalog Sheet
Brands of Britain trade show booth design montage, Fancy Food Show San Francisco
Experiential Marketing: Trade Show Booth Design, Fancy Food Show SF
Brands of Britain trade show booth detail showing tea and mixer graphics panel
Experiential Marketing: Trade Show Booth Graphics Detail
Portfolio

Leisure Sports

Email, digital & content marketing

I've created marketing and design work for Leisure Sports' ClubSport and Renaissance ClubSport health and fitness clubs, including email campaigns, digital advertising, and a full member activities guidebook. This was a fun one: getting to bring energy and personality into every piece.

ClubSport June 2011 Monthly Happenings email newsletter and ClubSport iPhone App launch email
Email Marketing Campaign: Monthly Happenings Newsletter & ClubSport App Launch
Renaissance ClubSport and ClubSport website banner ads: Redefine Summer Fun, My Adventure Redefined, and Happy Hour Redefined
Digital Advertising: Renaissance ClubSport & ClubSport Website Banner Campaign
ClubSport Green Valley 2011 Activities and Events Guide cover, Winter 2011
Content Marketing: 2011 Activities & Events Guide, Winter Cover
ClubSport 2011 Activities and Events Guide table of contents, click to jump to Work Out, Sports, Mind and Body, Aquatics, Wellness and Nutrition, Relax and Indulge, and Kids World sections
Content Marketing: Activities & Events Guide, Table of Contents with Section Navigation
ClubSport 2011 Activities and Events Guide Work Out section divider spread
Content Marketing: "Work Out" Section Divider, Winter 2011
ClubSport Work Out section interior spread featuring the Melt Down Challenge and specialty fitness classes
Content Marketing: "Work Out" Interior Spread, Melt Down Challenge & Specialty Classes
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