Work | Ciara Pimentel

A few highlights from the work I'm proud of. I've done a lot more than what's shown here, so if you don't see something you're looking for, just ask.

Portfolio

OE Federal Credit Union

Brand campaigns, web & copywriting, promotional design

OE Federal Credit Union, the nation's largest credit union serving labor unions, is a brand I genuinely believe in: website redesign, the 50th Anniversary campaign, print, apparel, video, and our annual Team Day branding.

Latest Project

OE Federal Website Redesign

A project close to my heart: a full redesign of the OE Federal website, built with my team for a cleaner, bilingual experience with stronger brand storytelling.

OE Federal Credit Union redesigned website homepage, For the Crews Who Make It Happen, with online banking login panel — Homepage: "For the Crews Who Make It Happen"

OE Federal Credit Union redesigned website auto loan page, Drive Easy with Affordable Loans — Auto Loan Page: "Drive Easy with Affordable Loans"

Ciara Pimentel and OE Federal teammates celebrating the website launch at the OE Federal Glow Up staff party, wearing glow necklaces and sunglasses — Celebrating the Launch: “OE Federal Glow Up” Staff Party

Visit the live site →

OE Team Day

One of my favorite projects every year: a celebration for the entire OE Federal team. Each year I design a full suite of marketing materials for the event, from branding and signage to apparel, keepsakes, and printed pieces, working closely with our Marketing and Events Team to bring it to life.

Team Day 2024: Event Branding & Décor

OE Team Day 2024 backdrop banner with baseball-themed balloon arch decor — Event Backdrop & Balloon Décor

OE Team Day baseball-themed table centerpiece detail with mini bats and baseballs — Table Centerpiece Detail

Team members setting up oversized OE Team Day letter cube decor pieces — Building the Set, Behind the Scenes

OE Federal team group photo at OE Team Day, everyone wearing matching jerseys — The Whole OE Federal Team, Together

Team Day 2024: Design Files & Keepsakes

OE Team Day 2024 Logo

OE Team Day event signage: large backdrop banner with welcome message and stats, alongside a tall retractable banner — Event Signage: Backdrop & Retractable Banner

OE Team Day event badge artwork, front design with home plate and bat, back design with The Ideal Team Player messaging — Event Badge Artwork, Front & Back

Printed OE Team Day badge personalized with a team member's name, clipped to a branded lanyard, front and back — Badge & Lanyard, Personalized

Navy and red OE Federal Credit Union 60th anniversary trucker hats — Branded Trucker Hats

Branded Raglan Shirt, Front & Back

Leather Portfolio & Pen

OE Team Day event program booklet, cover with Together We Can Achieve More, and interior agenda spread — Event Program, Cover & Interior Spread

A few of my favorite pieces from Team Day 2024, logo, signage, badge, apparel, and the event program, all designed to bring the celebration to life.

50th Anniversary Brand Campaign: Book Design, in Sequence

01. Cover

OE Federal Credit Union 50th Anniversary book cover, 50 Years Strong

"50 Years Strong": Cover Design for the 50th Anniversary Book

02. Editorial

OE Federal 50th Anniversary book spread: It All Started With You and an Idea 50 Years Ago, with letter from President/CEO

"It All Started With You and an Idea 50 Years Ago": President/CEO Letter

03. Brand Story

OE Federal 50th Anniversary book Our Story spread detailing credit union history from 1963 to present

"Our Story": Brand History Spread, 1963 to Present

04. Timeline

OE Federal Our Moment in Time timeline infographic spanning 1964 to 2014

"Our Moment in Time": Timeline Infographic, 1964 to 2014

05. Closing

OE Federal 50th Anniversary book closing Thank You spread with We Are OE Federal typography design

"Thank You": Closing Spread & "We Are OE Federal" Typography

OE Federal print advertising pieces: Union is a Way of Life membership ad, It Shouldn't Feel Like Work auto loan ad, and Visa STEEL credit card brochure front and inside spreads

Print Advertising & Direct Marketing: Membership Ads, Auto Loan Ad & Visa STEEL Brochure

OE Federal blood drive t-shirt design, Save a Life One Drop at a Time

Branded Apparel: "Save a Life, One Drop at a Time" Blood Drive Shirt

OE Federal Union Strong bandana promotional merchandise, gear pattern design and printed product

Promotional Merchandise: "Union Strong" Campaign

Branded Sticker Design: "Life's Better in Muddy Boots" Boot Print & OE Federal Hard Hat Logo Sticker

Video Marketing: "Mariah's Wishes" Community Outreach Campaign, Produced with the OE Federal Marketing Team

Mariah's Wishes honors Mariah Roat, a young Sonoma County woman who passed away from cancer in 2014. OE Federal partnered with founder Chris Boblitt on teddy bears in orange safety vests for members to purchase and donate to hospitalized children, fire evacuees, and shelters across the North Bay.

Also available on Vimeo: vimeo.com/269281469

Portfolio

Brands of Britain

Ecommerce, print & trade show marketing

Brands of Britain imports specialty U.K. food and beverage brands like Fever-Tree, Taylors of Harrogate, and Yorkshire Tea, with a ton of personality to match. Building their visual campaigns has been such a joy.

Brands of Britain ecommerce shopping cart website, home page and Fever-Tree product page

Ecommerce Website Design: Home Page & Fever-Tree Product Page

Brands of Britain print marketing collateral: Fever-Tree, Yorkshire Gold, Taylors of Harrogate, and Dean's of Scotland pieces

Print Marketing Collateral: Fever-Tree, Yorkshire Gold, Taylors & Dean's Sell Sheets

Fever-Tree All Natural Premium Mixers print advertisement

Print Advertising: Fever-Tree "All Natural Premium Mixers"

Taylors of Harrogate tea bag and loose leaf tea caddy product catalog sheet

Print Marketing Collateral: Taylors of Harrogate Catalog Sheet

Brands of Britain trade show booth design montage, Fancy Food Show San Francisco

Experiential Marketing: Trade Show Booth Design, Fancy Food Show SF

Brands of Britain trade show booth detail showing tea and mixer graphics panel

Experiential Marketing: Trade Show Booth Graphics Detail

Portfolio

Leisure Sports

Email, digital & content marketing

Leisure Sports' ClubSport and Renaissance ClubSport clubs let me bring energy and personality into every piece: email campaigns, digital advertising, and a full member activities guidebook.